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Frequently asked questions

Plain-English answers for first-time visitors. No Web 3.0 background needed.

TheMarketingMachine uses a Web 3.0 login — secure, free, and yours.

Your key stays on your device — we never see it, and there's no password for anyone to steal. We use a wallet only to prove it's you, the same way Apple uses Face ID. No upfront cost, nothing to purchase.

Getting started

What is a wallet, and why does TheMarketingMachine use one instead of email and password?

A Web 3.0 login wallet is a small app on your phone or browser that holds a secure key only you control. Instead of remembering yet another password — or trusting us with one — you tap a button in the wallet to sign in. We never see your password because there isn't one. Your wallet is your login.

Concretely: when you click Connect Wallet, your wallet pops up and asks you to approve. That approval is a secure signature only you can produce. We verify it on our end and you're in.

Do I have to buy anything first?

No. Installing a Web 3.0 login wallet is free, signing in is free, and the free tier itself costs nothing. You can write your own posts, connect LinkedIn, and publish — without ever spending a penny.

If you want to anchor each post on the Algorand blockchain (proof-of-post), that costs a few fractions of a cent in network fees per post, plus a one-off ~$0.02 minimum balance for the wallet to exist. So technically, yes, that's a purchase. We explain it in full in the proof-of-post section below — it's opt-in per post and you can publish without it.

AI generation, the 12-week strategy planner, and the Launch Runway live on the paid tiers ($19/mo Pro and $39/mo Power); see the pricing section below.

I don't have a wallet. What do I install?

We support four. Pick whichever you like — they all work the same way for sign-in. If you have no preference, install Pera — it's the most popular and has the simplest onboarding.

  • Pera Wallet perawallet.app · iPhone, Android, and web. Most popular Algorand wallet.
  • Defly defly.app · iPhone, Android.
  • Exodus exodus.com · Desktop, mobile, browser. Multi-chain wallet that also supports Algorand.
  • WalletConnect — if you already have an Algorand-compatible wallet that supports WalletConnect, scan the QR code from our connect dialog.

After installing, open the wallet, follow its 60-second setup (it generates your account; save the recovery phrase somewhere safe), then come back to this site and click Connect Wallet.

What's a recovery phrase, and why does my wallet show me one?

A recovery phrase is 12–25 random words your wallet generates when you first set it up. It's the master backup for your account. Write it down on paper, store it somewhere private (not in screenshots, not in cloud notes). If you lose your phone or change devices, the phrase is the only way to restore access.

We will never ask for your recovery phrase. No legitimate service will. Anyone who does is trying to steal your account.

What happens when I click 'Connect Wallet'?

Three steps:

  1. You pick which wallet you have.
  2. Your wallet opens and asks: "Connect to TheMarketingMachine?" — tap approve.
  3. The wallet asks you to sign a one-time message proving it's you. Tap approve again.

That's it. The signature is processed locally — nothing is sent to the Algorand network, nothing is paid, no fee. We just verify the signature server-side and log you in.

Privacy & safety

Will TheMarketingMachine see anything from my wallet — balance, history, other apps?

No. We see only your wallet address — a public string of characters anyone can find on a network explorer. We don't see your balance, we don't see your activity in other apps, and we have no way to move anything from your wallet. Your Web 3.0 login is your identity, not your bank account.

Is the app going to spam my wallet with transactions or ads?

No. We never initiate transactions on your behalf. The only on-chain action is the optional proof-of-post step you trigger yourself, one post at a time, via a button in the app. You always see and approve every transaction in your wallet first.

Can I disconnect my wallet?

Yes, any time. There's a Disconnect button in the connect dialog. The disconnection is local to the app — your wallet is unaffected and you can reconnect later.

What if I lose access to my wallet?

You can restore your wallet on a new device using your recovery phrase (the 12–25 words you saved when setting up). Restoring the wallet restores your TheMarketingMachine account at the same time — your data is keyed to the wallet address, so once the wallet is back, everything you had is back.

If you lose both your device and the recovery phrase, the wallet — and the account — are unrecoverable. There's no "forgot password" flow, by design. This is the trade-off of holding the key yourself: nobody, including us, can access your account on your behalf.

Proof-of-post (the optional blockchain feature)

See recent on-chain anchors → Live list of the most-recent proof-of-post transactions across creators, with explorer links.

What is proof-of-post?

When you publish a post through TheMarketingMachine, you can optionally anchor a secure fingerprint of the post (not the post itself, just a one-way hash) to the Algorand blockchain. The result is a public, tamper-proof timestamp: this exact text was published by this wallet at this moment.

As AI floods the timeline, the value is provenance — you can show, years later, that you wrote a thing on the date you say you wrote it.

Will this cost me money?

A very small amount of ALGO, yes. The Algorand network charges a flat fee per transaction:

  • ~0.001 ALGO per proof (currently around $0.0002 — fractions of a cent)
  • A 0.1-ALGO minimum balance in your wallet to keep the account active on-chain (currently around $0.02)

In practice: 1 ALGO (around $0.20) covers thousands of proofs. You can buy 1 ALGO directly inside Pera Wallet, Defly, or Exodus with a debit/credit card.

Do I have to use proof-of-post?

No. It's an opt-in toggle on each post. You can publish freely without anchoring, use the AI features, run the strategy planner, do everything the app offers — and never spend a penny on ALGO.

What's actually written to the blockchain?

Two things: your wallet address (a public string) and a SHA-256 hash of post body | platform URL | platform post ID. The post text itself never leaves our database. The hash is a one-way function — it lets anyone with the original post verify a match, but it does not let anyone recover the post from the blockchain.

See our privacy policy for the full data flow, including what happens when you delete your account.

Pricing & tiers

What's free, and what's paid?

Free, forever (no credit card): connect LinkedIn, write and publish posts, optional proof-of-post anchoring. No AI quota, no trial expiration.

Pro ($19/month): unlocks AI generation, the 12-week strategy planner, brand vault, and content studio.

Power ($39/month): everything in Pro, plus the Launch Runway, Connection Workspace, Voice Memory, and Personalised Outreach Packs.

The first 100 paid customers keep the founders pricing forever — see the landing page for details.

How do I pay if I don't want to use a wallet for billing?

Subscriptions are billed via Stripe with a normal credit/debit card — not via the wallet. The wallet is only for sign-in and the optional proof-of-post feature.

Still stuck?

If something didn't work the way it should, or you have a question we haven't answered above, email us — we read every message: info@kirkelabs.com.